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Next Online & Offline Batch Commencing From

23rd May, 2025
+91­-9903194492

Fundamentals of SEO Content Writing

Fundamentals of SEO Content Writing Course

Do you write well but struggle to make your content visible on Google?

Heard the word “SEO” tossed around but quite sure what it means or how it works?

Whether you’re a beginner in writing, a content creator trying to grow your website, or a freelance writer who wants to upgrade your skills, learning the basics of SEO content writing is essential in today’s digital world.

And White Hat Academy, makes it all easy for you. Anyone interested in a career in Content Writing can join this short-term course. We offer online and classroom training sessions!

Necessity of our SEO Content Writing Course:

Because in the world of the internet, content is king, but visibility is queen.

And SEO is what makes your content visible to the world.

Post-COVID, more businesses are moving online. That means more demand for writers who understand how to write for both humans and search engines.

This SEO Content Writing Course is especially useful for:

  • Those who wish to make money by writing
  • Bloggers and content creators
  • Freelance writers
  • Small business owners who write their own content
  • Women looking for flexible work-from-home opportunities
  • Anyone curious about writing with a purpose

What Will You Learn in our SEO Content Writing Course at White Hat Academy?

  • What is SEO? (Simple explanation) and how Google ranks content
  • Understand short-tail and long-tail keywords and how to find them using free tools.
  • Learn what search intent is and how to align your content with it
  • Discover how to place keywords naturally throughout your writing.
  • Structure a clear SEO-friendly blog with a strong headline, intro, body and conclusion
  • Use keywords wisely without overstuffing, while keeping the content reader-focused.
  • Learn on-page SEO basics like internal linking, image alt text and clean URLs.
  • Avoid common SEO mistakes and follow a final checklist to optimize your content effectively.

If you wish to know more check our course details, ask for a FREE prospectus or simply give us a call!

Fundamentals of SEO Content Writing Course (4 Classes)

Course Features

  • Classes – 4 Classes – 2 Hours per class

Course Details

Module 1: What is SEO and Why It Matters in Writing
Duration: 2 hours
What you’ll learn:

  • What is SEO? (Simple explanation)
  • How Google ranks content
  • Role of writers in SEO
  • Difference between regular writing and SEO writing

Activities: Identify SEO-friendly and non-SEO-friendly samples.

Module 2: Understanding Keywords and Search Intent
Duration: 2 hours
What you’ll learn:

  • What are keywords? Types (short-tail, long-tail)
  • How to find basic keywords using free tools (Google, Ubersuggest)
  • What is search intent and how to match content to it
  • Where to use keywords naturally in content

Activities: Pick a topic and find keywords + intent for it.

Module 3: Writing SEO-Optimised Content
Duration: 2 hours
What you’ll learn:

  • Writing a good SEO blog/article structure: headline, intro, body, conclusion
  • Using keywords smartly (not stuffing!)
  • Optimising the article
  • Writing for both humans and search engines

Activities: Draft a short blog using keywords and SEO structure.

Module 4: SEO Best Practices and Editing Tips
Duration: 2 hours
What you’ll learn:

  • On-page SEO basics (internal linking, image alt text, URL tips)
  • Tools to check SEO performance (Yoast SEO, Grammarly, Hemingway)
  • Common SEO writing mistakes to avoid
  • Final review checklist for SEO writers

Activities: Edit and optimise an existing draft to make it SEO-friendly.

Fees: Rs.5000/- + 18% GST

Note: Custom 1:1 classes can be arranged on any particular topic based on your interest and additional fees will apply.

Please take the online test to check your eligibility for that course.

Who is this SEO Content Writing Course for?

Do I need prior SEO knowledge to join?

No prior knowledge is required. The course starts with the basics and builds up to more practical skills.

Will I learn how to use SEO tools?

Yes. You’ll get introduced to free tools like Google Search, Ubersuggest, Yoast SEO, and more to help with keyword research and content optimization.

What kind of writing will we focus on?

The course covers blog posts, articles and website content with anything that benefits from search engine visibility.

How hands-on is the course?

Each module includes activities like keyword research. Content drafting and editing for SEO, so you’ll apply what you learn right away.

What is the duration of our SEO Content Writing Course?

The full course takes 8 hours to complete, divided into four 2-hour sessions.

Will there be any support or feedback?

Yes, participants will have the chance to get feedback on their writing during exercises and editing tasks.

Admission Going-On for Our Next Content Writing Batch

Start Date – 23rd May, 2025

Last Date of Admission – 21st May, 2025

For online classes, classes will be held Via Google Meet. Video recordings of all lectures will be available for later reference.

Online Test:

To join our AI content writing course, please take the online test.
(Kindly note that candidates will be eligible for the course only when they pass the English test.)

Click to start your writing test.

Classroom training will be done at our following center as per the training schedule –

Imagine Techpark
21st Floor, Unit 5A, Block DP, Plot no 6,
Saltlake Sector V, Kolkata, 700091, India

Contact us for further details and admission procedure.

Fees are inclusive of GST

To Book Your Seat:
♦ Please visit our Enrollment page by clicking – ENROLL NOW.
♦ Kindly remit Rs. 3000 as enrollment fees (to be deducted from the total course fees).
♦ Complete the form and submit it.

Your seat will be reserved upon receipt of the required documents. Our team will contact you with the confirmation details.

Complete Course in Fundamentals of SEO Content Writing

Fees: Rs.5900/-

Banking Details for NEFT or Wallet Pay

Beneficiary name: White Hat Academy
Bank: ICICI BANK, Howrah Mandirtala Branch
Account number: 416505500142 (current)
NEFT/IFS Code: ICIC004165

Digital Pay

NEXT ONLINE & OFFLINE BATCH COMMENCING FROM

23rd May, 2025

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