Content Writing Course

Looking forward to becoming a professional content writer? Planning to start your own blog, but not knowing how to get started or are you a junior writer looking to hone your writing skills?

No matter what the reason is, our content writing course is designed for anyone who loves to write or wants a successful career in content writing.

Necessity of the Course:

Things have changed post-covid. The world is going digital in every way and so is the job market. Content writing in India has emerged to be a promising career option. With the increase in demand of ‘work from jobs’, more and more companies are looking for professional writers who can work remotely. A content writer doesn’t have to report to office and can work from any place.

Isn’t that a good employment option for ladies who are not able to step out of home for family commitments?

So, what’s the need of this course?

They say, ‘Learning is never a waste of time’.

Our content writing course prepares students to write confidently, write correctly, accurately, avoid duplications, and deliver final content as per client specifications. That’s not all -

Students are prepared for a lucrative employment opportunity
They get acquainted to the scope and opportunities that lie ahead.
They are introduced to the demands of the digital world with competency

After the completion of the course and with regular practice, students should be able to write content of different styles, optimize content as per SEO practices and work as a content writer in any industry.

What You will Learn in our Content Writing Course at White Hat Academy!

Understand the different types of content and style of writing each type
Writing proficiently and structuring the content appropriately
Techniques that will make your content stand out
Maintaining originality, and avoiding duplications
Using various tools that will be used during work as a content writer
Expert tips on how to start and maintain your own blog
Social media marketing for content writers

COMPLETE COURSE IN CONTENT WRITING

Course Features

Duration: 7 weeks ( 2 classes per week/ 2 hours each)
Batches: Weekdays ( to be decided later)
Certificate: On Successful Completion Of The Course
Mode of Learning: Online/Offline

Course Details

Week 1 – 2 classes – 2 hours each – Total 4 Hours – Introducing Content Writing

Introduction to the concept of content writing (Objective, Role, Importance, Scope)
Learning about the different types of content (How they are different/Styles of Writing)
How to Write Content – Steps explained (Research, develop, proofread, submit)
Concept of SEO keywords /Keyword density/Using Keywords in content
Article, Blog Writing, Press Release Writing Basics – Step by Step Guide –
Article Rewriting and ensuring 100% Plagiarism free copy
Introduction to content writing tools (Free + Paid Tools), Tips write better, Proofreading, etc (Ensuring the content is ready for submission)

Week 2 – 2 classes – 2 hours each – Total 4 hours – SEO Content Writing & WordPress

The process of content optimization using tools (Yoast Optimization)
Writing Meta Titles, Meta Descriptions, Catchy Headlines
YouTube Video Optimization
Writing content for Bookmarks/Classified Ads/Reviews/Forum Posts and more
Introduction to WordPress, learning how to add pages, templates, images, editing images and more.
Knowing the basics of Content Management - (Create, Edit, Format, Edit, Publish)
Yoast Optimization

Week 3 – 1 Theory Class – 1 Practical Class – Total 4 Hours Blogging for Earning

Creating your own blog
Using Blogging Platforms to create blogs (Using Blogger /WordPress)
Optimization of Blog Posts
Promoting Blogs using Social Media Channels

Week 4 – Advanced Content Writing Class – 2 Classes – Total 4 Hours

Web Content Writing (Writing Home Page, About Us, Services, FAQ, Other Pages) –
Understanding Pillar Posts and Writing Pillar post Content –
Social Media Content Creation (Strategy planning, Content Calendar, Sharing or Distributing posts)
Writing Infographic Content and Designing (Using Canva) –
E-Book Writing and Formatting

Week 5 – Practical Classes – 2, Doubt Clearing/QA session- Total 4 Hours

Week 6 – AI in Content Writing – 2 Theory Classes – Total 4 Hours

How to use AI app – ChatGpt, Bing
Concept of prompts and generating prompts
How to write content using AI and give it human touch
Generating AI images to be used in content.

Week 7 – Assignment checking / Practical Classes – 4 Hours

Fees: Rs.15000/- + 18% GST

Note: Custom 1:1 classes can be arranged on any particular topic based on your interest and additional fees will apply.

Am I eligible?

Will I get a job after completing the course?

There are plenty of opportunities in the content writing industry. You should be able to get a job after the course. Employers usually have a screening test (Grammar and writing skills test) and you have to clear the test.

How will the online classes be held?

Classes will be held through Google Meet. Video recordings of the class will be available.

What will happen if I miss an online class?

You can view the video recording of the class and learn.

How can I enroll myself?

You can check our ‘Admission section’ for the upcoming content writing course batches. You can enroll online by paying the course fees. You can contact us in case of further guidance on how to enroll.

I have written English articles in my college days – do I still need to learn content writing?

Yes, this is a professional content writing course where students will be trained to write content for websites and clients who can be based out of India. It is completely different from usual articles we write in school and colleges. There are several new techniques that have to be learnt.

Admission Going-On for Our Next Content Writing Batch

Start Date – 5th January, 2024

Last Date of Admission – 29th December, 2023

For online classes, classes will be held Via Google Meet. Video recordings of all lectures will be available for later reference.

Classroom training will be done at any of our following centers as per the training schedule –

Merlin Infinite
DN - 51, Office No. – 814, 8th Floor Sector – V,
Salt Lake City Kolkata – 700091, West Bengal, India

Imagine Techpark
21st Floor, Unit 5A, Block DP, Plot no 6,
Saltlake Sector V, Kolkata, 700091, India

Online Test:

To join our content writing course, please take the online test. Once you've completed the test, you will soon be contacted with further instructions.

Click to start your writing test.

Thank you!