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What Are The 5 Cs Of Copywriting?

10 Sep

Copywriting has emerged as a lucrative career option in the current period. It is a form of content writing which creates persuasive and tempting content for selling products and services. It can be simply described as the art of using words to inform, convince and engage with potential customers.

There is a great demand for copywriters among various business organizations at present since they require them to create engaging content to increase the sales of their products and services.

Those with the necessary skills can choose copywriting as a career option and can earn a considerable amount of money.

However, to become a successful copywriter, one must understand the 5 Cs of copywriting. Let us explore them in detail.

Concise

The first C is concise. Concise does not mean brief. Many people make the mistake of thinking that brief is the synonym for concise but there is a significant difference between these two words. Brief simply means short.

Concise on the other hand means conveying the complete message in fewest possible words. It forgoes unnecessary rambling, repetition as well as the use of several words when only one or three words will do. Concise content will be clear. Prospective customers will easily grasp the meaning of concise content.

Clear

The content on the website or any social media platform should be clear to everyone who reads it and not just only the managers of a business organization.  If the message is not clear, consumers will find it difficult to understand it and may lose interest after sometime. This can result in loss of qualified leads.

The best way for ensuring clarity is to write small sentences and short paragraphs. The content should be precise. It should deliver the complete message in fewest possible words. This is possible if copywriters have a proper understanding of the topic on which they are writing. If the message is clear and precise, prospective customers will be able to grasp the meaning of the content easily. If they can understand the content, they may feel interested to learn more about the products and services. This can result in an increase in the consumer base which can give a boost to the sales of a company.

Credible

It is common for consumers to be skeptical when purchasing a new product or service. Commercial entities can manage to overcome the skepticism of their consumers by building credibility about their brand. This can be done by content marketing, of which copywriting is an important part. Consumers will generally trust a reputed brand for buying any new product or service so building credibility is very much important.

Business organizations can build their brand credibility by posting regular updates through articles, blogs and press releases. This can help in building trust among the potential customers. They will feel less hesitant to buy their products. This increases the possibility of customer conversion and ensures brand loyalty. Another way of building credibility is money-back guarantee campaigns. Consumers will feel assured and be less skeptical when purchasing products from a business institution which offers money-back guarantee schemes.

Compelling

Making the content clear, easy, and concise will not be of much help if it is not compelling at the first place. The content should be interesting and informative which will compel the reader to read the whole content. Readers will be concerned about their own problems, requirements, fears, challenges and desires so creating content based on these aspects will make the content more compelling to the readers.

Call to action

A Call to Action or CTA gives the readers an idea about what action they should take and how to take that action. These CTAs can appear throughout the content or can be put in a sidebar for making them distinguishable. Some common examples of CTAs are download now, register now, click here and purchase today.

Conclusion

Copywriting is an excellent career option but those who want to choose this as their career should know about the 5 Cs of copywriting.

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