So you’ve got a digital marketing interview coming up. Hope you are ready and updated with all the latest trends of digital marketing, because interviews aren’t just asking about click-through rates anymore.
They are eyeballing the future and they want to know whether the applicant has been paying attention. With that being said, here are nine trendy topics that will likely be asked in your next digital marketing interview.
AI and Machine Learning
Expect questions about tools like ChatGPT, Jasper and whatever new AI app that gets launched next week. Expect questions like “Can you use AI to automate content generation?”. Be ready to talk about how you balance machine efficiency with human creativity.
Must Read: Tips to humanize AI content
Voice Search
The fact that traffic dropped 40% in Google is a very real concern in voice search. With Siri, Alexa, and other similar apps, optimizing for conversational queries isn’t optional anymore. Think long-tail keywords, Think question formats. Think how real humans talk, not how marketers write when they’re trying to sound smart.
AR/VR
Whether it’s a virtual showroom or a makeup try on that somehow knows your skin tone better than your mirror, immersive tech is no longer a novelty. Expect interviewers to drop examples like IKEA’s AR app or Sephora’s virtual artist, then ask, “What would you build for our brand?” This is your cue to get creative, not pitch a VR version of your company brochure.
Short-Form Video
The interview will probably touch on Instagram Reels, YouTube Shorts, and why your campaign needs to grab attention faster than anyone can say “skip”. Be ready to talk about audience engagement, interactive features and the metrics that actually matter.
Hyper-Personalization
Personalization means more than just tossing someone’s name into a subject line. Interviewers might ask how you would use behavioural data to trigger dynamic content, or how your email campaign adapts in real time.
Tools like HubSpot, Salesforce, and even your favorite email platforms are watching every click and they expect you to do something clever with that info.
Building a Digital Strategy
Too many brands are still guessing it online.Interviewers want someone who can map out a real digital strategy. Not a vague mission statement with emojis, but an actual structure. Be familiar with frameworks like RACE (Reach, Act, Convert, Engage) and be ready to apply them to a business that has 12 platforms and zero direction.
Search Engines Are Smarter Than You Think
Google’s not just indexing keywords anymore. It’s predicting what users want before they finish typing. Search Generative Experience is shaking things up and that means your SEO strategy needs more than backlinks and blog spam. Interviews may also ask you questions like “How would you optimize for an AI-powered search?” Try not to answer with “more content.”
Privacy and Cookieless Chaos
Cookies are slowly starting to get irrelevant and third-party tracking is getting the boot. Google’s Privacy Sandbox, contextual advertising, and email lists are back in fashion.If your idea of targeting still involves creepy retargeting ads that follow users for days, rethink it. Interviewers will want to know how you plan to keep performance high without invading everyone’s digital space.
Content Strategy
Zero click searches are stealing traffic and content has to work harder than ever. Expect a question like how do we create content that actually shows up and answers questions without depending on clicks. You should talk about building value directly on platforms, integrating with social and email, and turning “content” into conversions.
Conclusion
Digital marketing in 2025 isn’t about ticking boxes. It’s about proving you understand where things are going—and that you’re ready to keep up. So if you’re prepping for interviews, don’t just memorize buzzwords. Know what they mean, what they do, and how they’ll shape your next campaign.
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10TH OCTOBER, 2022
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