Digital marketing is one of the most in-demand and rewarding fields in the modern world. If you have completed a digital marketing course, you have a wide range of job opportunities to choose from.
First and foremost, you should always apply as a digital marketing specialist.
Depending on your skills, interests, and goals, you can pursue a career in any of the following areas also.
SEO specialist: As an SEO specialist, you will be responsible for improving the ranking and visibility of websites on search engines such as Google or Bing.
You might need to use techniques such as keyword research, link building, technical SEO, and content optimisation to increase organic traffic and conversions.
SMM specialist: You will manage and grow the social media presence of a brand or organisation as an SMM expert. Get ready to use various platforms such as Facebook, Twitter, Instagram, LinkedIn, and more to create and share engaging content, interact with followers, generate leads, and drive sales.
Email marketing specialist: Personalized and targeted emails are created and sent to potential or current consumers by an email marketing professional.
Using indicators like open rate, click-through rate, conversion rate, and more, you must evaluate the efficacy and success of email campaigns.
SEM specialist: On search engines or other online platforms, paid advertising campaigns are created and managed by a SEM professional.
You, as an SEM specialist, need to bid on keywords, design advertisements, manage budgets, and optimise campaigns using software like Google Ads, Bing Ads, Facebook Ads, or LinkedIn Advertising. You will also need to analyse data like impressions, clicks, cost per click, conversions, and more to track and report on the effectiveness of sponsored campaigns.
Content marketing specialist: A content marketing professional is in charge of producing and disseminating worthwhile and pertinent material to draw in and keep clients.
You will be responsible for making sure that the audience is educated, informed, entertained, or persuaded using forms including blogs, articles, podcasts, infographics, ebooks, and more. To make sure the content is in line with the overarching marketing goals and strategies, you will also need to interact with other experts in digital marketing.