The word “digital marketing” has become the new trend in the market. Almost everyone has heard about this term at least once or twice. The only difference is whether they are aware of the exact use or not. The most booming career option available in the current scenario is nothing but a digital marketing professional. Covid-19 has adversely affected the job market for several people. One of the sole reasons is that of lockdown and complete cutout on social engagement. This created a virtual office atmosphere via work from home basis.
One sector that has not encountered a drastic change in employment is digital marketing. You only need the creative mind of the professional and their laptop for the work. If you get a course done in this field, you will surely be able to use it in some way or another. We have enlisted some of the responsibilities and job roles for digital marketers in marketing companies to name a few.
Digital marketing executive
The main responsibility of an executive is to look for differentiated marketing strategies that could be used in an organization. Mostly, the executive is dependent on executing innovative campaign ideas and engaging content for the company’s website. They are directly responsible for the organization’s website and digital customer interaction. They also manage social media like Facebook, Instagram, Google Plus, and Twitter. It is almost that the executives are the digital frontline workers for the company. Executives also have to track down the website’s traffic and analyze the reason for low engagements, if any.
Digital marketing manager
Do you love spending time on social media platforms, participating in the latest trends? If yes, this role is perfect for you. The primary work of a digital marketing manager is to ensure that the acknowledgement of the new brand is available in the digital space. They implement, develop and effectively manage the campaigns of a company. They also handle the entire promotional aspect with new engaging content. One thing that any company cannot survive without is lead generation. In this case, the manager takes the tough work to ensure better leads regularly. The manager itself also generates Site-oriented traffic, use of web analytics tools, and email marketing.
Must Read: How to Become a Digital Marketing Manager
Traffic generation and user engagement are what make a page the best in Google. If customers can’t reach your page after searching on google, it might be because the content is not engaging enough. This is where you need an SEO executive. An SEO can rightly rank a website page for a company and increase the traffic of the website. The entire market realizes the need for SEO regularly, and the demand for the same is increasing.
Any degree holder can indeed apply for the position of SEO executive. But a specific degree in digital marketing will always work as a plus point for getting an SEO job. SEO mainly conducts the on and off-site client analysis with performance reports from google analytics. It is also one of SEO’s duties to be aware of the latest Google algorithm. Lastly, they also ensure proper keyword search strategies.