Posted in: Digital Marketing

Pursuing a Career in Digital Marketing

22 Feb

Marketing is an essential element of any business, driving it towards success through recognition and customer trust. With the growing popularity and usage of the internet, the virtual world has become one of the key channels of communication. Further boosted by the growing popularity of e-commerce, digital marketing has today become a more important tool than traditional marketing. This has all led to a rapid rise in digital marketing, meaning that businesses are investing more in the online promotions sector.

The immense popularity of digital marketing and advertising has led to the creation of numerous jobs in this field. The biggest plus point of a digital marketing career is the fact that you only need to pursue one of the many Digital Marketing Courses in Kolkata and you will be good to go. If you also feel like getting into digital marketing but are not sure if it is a good career choice, this article will help you out.

Why Digital Marketing?

The world is going digital at a surprisingly fast pace, about 10 times faster than the traditional economy. This means that the demand for skilled digital marketers is on the rise. The wide-spread use of digital marketing by SMEs and brands is further fuelling this demand. With everything digital and such huge demand for digital marketing, there is a skill gap, which can be fulfilled only by digital marketing professionals and experts.

At a time where unemployment and disguised underemployment are so evident in India, isn’t it a wise choice to take up a career and learn a skill that offers a vast opportunity for growth? Digital Marketing can clearly offer you job security owing to the rapid growth and development of technology.

Further, digital marketing isn’t limited by any degree or specific educational qualification. The field is open for both experienced and novices. Ranging from creativity to coding, no matter what excites you, you will be able to find a role in digital marketing just for you!

Thus, it can be safely said that the question here isn’t ‘why digital marketing?’ The question you need to ask yourself is – ‘Is there any reason to not pursue digital marketing?’

Highlights of a Digital Marketing Career

The biggest advantage of a digital marketing career is that the industry is currently booming with job opportunities. What makes it even better is that it is further expected to grow and create even more employment opportunities in the near future. If you still didn’t find your answer, take a look at the advantages of a digital marketing career:

1.  It has already been established that the demand for digital marketers is much more than the supply. When working in a sector where skilled personnel are not easily available, you will be able to negotiate your terms and salary accordingly. Also, salaries of SEO, SMO and PPC experts has picked up pace recently, meaning that you could gain a handsome amount for these skills.
2. Online Money – Digital Marketing is a career option that lets you generate passive income. Simply working online as a freelancer or practising affiliate marketing, you will be able to earn a good amount of money.
3. No Time Restrictions – Unlike other careers where you need to attain several educational qualifications to get a decent job, you can start working as a digital marketing expert whenever you want. All you need to do is pursue is a digital marketing course in Kolkata. You can do so at any age and time.
4. Flexibility – Digital marketing gives you the flexibility to work from anywhere and at any time, as long as you have a decent internet connection. Also, the field offers a wide variety of profiles to choose from, including web developer, social media executive, SEO expert, PPC expert, content marketer, e-commerce manager, e-mail marketing manager etc.

These are the major benefits of a digital marketing career. If you also want to learn Digital Marketing, sign up for a course today!