Twitter is one of the most commonly used social media platforms by most companies to market their brands online. The platform continues to mutate and redefine itself to go with the big changes in the industrial algorithms and comes up with ways so people can make better use of it. It has increased the number of characters from 140 to 280. With the 280 characters usage, you can also market your brand to the public, but you need to be creative for it so you can deliver your message to a wider audience.
Many people are still struggling to learn to use Twitter the right way and are not aware of the latest updates of the platform. So, here are some tips to take the full advantage of the social media platform by creating precise and direct tweets –
Provide A Brief Illustration Of Your Services And Products
With the previous number of characters of 140, it was difficult for most business owners to define their brand and market the products and services effectively. However, now that the number of characters is 280, you can provide all the required information in a single tweet easily. The audience can understand your brand better with a detailed tweet.
Use Different Patterns In Your Tweets
The new update of Twitter allows users to use patterns in the tweets now. If you think that the traditional ways of tweeting are boring, you can consider patterns. Make sure to be creative while selecting patterns so you send the intended message correctly to your target audience. Using visually attractive patterns is a great way to catch the attention of your audience.
Cover your updates in a single tweet
Using threaded tweets is a very common thing on Twitter and it still exists, but it is better to use a single tween while covering all your updates. The reason behind it is that single tweets issue elaborate information to inform the audience. Moreover, your audience will not have to go through the hassle of checking the threaded tweets for digging more information. So, make sure to include both breaking news and updates on your services and products in a single tweet.
Redirect Your Audience By Using Ctas
You can include interesting CTAs in the tweet to generate more leads. Some of these leads can redirect your followers to your business website. This tool can be used to notify a specific audience by mentioning the users in the audience.
Say Something About Your Company
280 characters are more than enough to let the world know about your company. You should provide a brief and creative story about your company to connect with the audience. Similarly like Facebook, you can use Twitter to build your brand image by tweeting short stories.
Tweet In Many Languages
By using many languages in your tweets, you can reach a wider audience and still save on characters. Thus, it becomes easier to reach people from different races and regions across the world. So, you can establish long-lasting connections with your prospects easily. The latest update of Twitter helps you to achieve this by allowing using multiple languages. So, users do not need to go through the hassle of translating tweets.
Host Quizzes And Trivia
The best way of maintaining a faithful audience and your reputation on any social media platform is by interacting with your followers effectively. Make sure you tweet often and keep your followers updated with trivia and quizzes. It increases the participation of your followers and helps you improve your brand awareness.
Show Your Care About Your Customers
Your customers are the most valuable assets of your company, so, you need to show your care for them. You can communicate with them regularly by creating a support page on the platform. You can also pass important information to your customers through direct messages.
Include Emoticons To Your Tweets
Emoticons have become the global language in the social world. They allow you to use the minimum number of characters to deliver your message to your target audience. An emoticon is worth a thousand words, just like images and videos. It is the best way to draw the attention of your customers.
With the right use of the updates of Twitter, you can engage more people.
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