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10th October, 2022

A Study on the Aims of Search Engine Optimisation

Posted in: SEO Training Kolkata

A Study on the Aims of Search Engine Optimisation

SEO is an indispensable part of modern-day digital marketing. In fact, it can safely be said that there is no digital marketing without SEO; it is its heart and soul. Almost everything related to digital marketing is somehow related to SEO. Without innovative search engine optimisation techniques to assist you, a firm would never be able to hope to gain a huge foothold in the market. Some of the most prominent aims of SEO are:

You Get A More User-Friendly Website:

The most important benefit of SEO is that it helps you to create a more navigable website for the prospective clients. The main aim of SEO is not just “search engine” optimisation, but also the optimisation of user experience. In other words, the users are considered the supreme, and everything is done to improve the user experience. A positive user experience automatically contributes towards high search engine rankings.

You Are Able to Find New Customers And Expand Your Firm:

This is an extension of the very reason a company launches its website. SEO techniques assist in using the right keywords so that it is able to catch the eye of prospective customers. Therefore, its ultimate aim is to increase the customer base by marketing it properly. It is a fact that the businesses that have a website have a growth that is twice as fast as the ones who are devoid of a website.

Search engine optimisation would help you gain better rankings in the results of search engines and this would translate to more visits and therefore, more customers.


You Can Mine and Discover New Markets:

In a continuation of the first point, SEO techniques help a company to get more hits, and thus it is able to find more consumer bases and new markets. The more popular a company becomes online, the more word-of-mouth it generates, and thus new markets come into play for the firm.  Added to this, creating pages on social media platforms and mobile marketplaces can increase the performance of the firm’s pr oducts to unthinkable levels.

You Obtain Better Rates Of Conversion:

A website that has been optimised is super easy to use and is compatible with most mobile and hand-held devices. This helps in better and more frequent instances of conversion, i.e., converting visitors to customers.

Build Up A Brand Image Through Decent Rankings:

The greatest advantage of going SEO is that it helps to boost the brand image and build awareness among a wider population base. People are more inclined to trust the name which appears on the first page of their search engine results, as compared to the firms that don’t have a noticeable screen presence.

Thus, the small firms which are just beginning to have a role in the market urgently need to invest in SEO so that their names can feature on the first page of their products-related search results. Unless they do it, they can never hope to gain a strong foothold in the market.

Take to Blogging and Social Media:

Part of having a good SEO approach is to gain a dedicated fan-base through web feedback programmes and sending out newsletters to the mails of subscribers. The subscription facility can be communicated on the web page itself or on the website’s page on social media platforms. Guest blogging on various sites also help to garner a lot of eyeballs and conversions.

In conclusion, it can only be said that SEO is a dynamic and ever-changing method of conducting operation. Its aims and modes keep changing and getting redefined over time.



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10TH OCTOBER, 2022

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